CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging ...

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do ...

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for ...

Qualcomm India's head of marketing, Sumit Sonal, explains how it has ditched the spec sheet to woo consumers through cricket, ...

Analysts at investment bank Citigroup called it a “pretty grim statement” from WPP and said that the guidance was a “bit of a ...

Every year, thousands of families from small towns travel to cities like Mumbai to access free cancer treatment for their children. Yet, without affordable accommodation near hospitals, many are ...

Articles written by Julia Walker ...

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

At the core of the activation was a scalable voice infrastructure, allowing millions even those with basic, non-internet-enabled phones, to interact with the brand in real time. No app, no internet, ...

India’s ad game is shifting—celebs grab attention, but it’s creators who spark conversations, conversions and cultural relevance, notes Dot Media’s head of business strategy.

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart ...