Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
Banerjee’s appointment comes at a time when clients are increasingly seeking integrated and data led solutions to deliver ...
AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey.
Castrol’s latest film frames India’s progress through continuity, reliability and unseen labour, positioning lubrication as a metaphor for national momentum.
Deconstruct’s latest film turns the spotlight on neighbourhood barbershops, framing grooming as memory, ritual and human connection rather than optimisation.
It’s soothing for humans to decide what qualifies as brilliant AI,” writes Leo ECD Hilary Badger. What’s less comforting is deciding who gets to judge creativity that is no longer human.
Cheil X, part of the Cheil SWA Group, has appointed Ritesh Rao as head of operations for its Mumbai office and elevated ...
From curated trails and creator-led rituals, coffee marketing shows how culture and content now drive premiumisation among young urban consumers.
The posthumous honour for Piyush Pandey marks state recognition of advertising’s role in shaping language, culture and mass persuasion in India.
This year’s Budget Special places the fraternity in the ‘hot seat’, sharing their expectations, wish lists, and bold ideas for India’s economy—starting with Dentsu’s Narayan Devanathan.
The Saatchi & Saatchi India activation blends ritual and readiness, inserting first-aid into a riding habit many bikers already trust.
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