Sandeep Goyal identifies AI adoption, agency revenues, the CCI investigation and Goafest as key priorities as AAAI president.

Google India wins Brand of the Year as the inaugural awards recognise AI-led work that moves beyond automation to solve marketing problems and uncover deeper consumer insights.

The motorcycle brand celebrated seven million riders with ‘Tu Race Laga’, a TBWA\Lintas film that turns racing from rider-versus-rider into a contest with oneself.

This multi-channel shuffle represents both a golden opportunity and an expensive operational headache for brand marketers.

New films in Telugu and Kannada for Andhra Pradesh and North Karnataka bring alive regional Podi and Pudi range through generational story.

Consumer technology brand operating under Secure Connection appoints Story Digital to drive social, content and influencer strategy in India.

Abhijit Karandikar brings over 30 years of experience across advertising, design and creative leadership to the agency.

The holding company leader explains why he’s not making drastic moves to attain scale.

Rai joined Wavemaker as APAC CEO in September 2023, filling the role left by Gordon Domlija. Trouble signing in?

Central to this push is DVA+, a programmatic ad format rolling out to advertisers between late October and the end of the year.

Rungta TMT turns steel advertising into star power. Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor parody TMT advertising, putting recall ahead of the category’s familiar strength ...