Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
Banerjee’s appointment comes at a time when clients are increasingly seeking integrated and data led solutions to deliver ...
AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final stages of a purchase journey.
Castrol’s latest film frames India’s progress through continuity, reliability and unseen labour, positioning lubrication as a metaphor for national momentum.
Deconstruct’s latest film turns the spotlight on neighbourhood barbershops, framing grooming as memory, ritual and human connection rather than optimisation.
Cheil X, part of the Cheil SWA Group, has appointed Ritesh Rao as head of operations for its Mumbai office and elevated ...
From curated trails and creator-led rituals, coffee marketing shows how culture and content now drive premiumisation among young urban consumers.
This year’s Budget Special places the fraternity in the ‘hot seat’, sharing their expectations, wish lists, and bold ideas for India’s economy—starting with Dentsu’s Narayan Devanathan.
The Saatchi & Saatchi India activation blends ritual and readiness, inserting first-aid into a riding habit many bikers already trust.
The network claims it will be 'the world’s largest and most advanced content production powerhouse'. To continue enjoying this content, please sign in below. You can register for free for limited ...
The cosmetics giant works with multiple agencies across different regions. To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe ...
CEO Neal Mohan’s 2026 roadmap reframes the platform’s focus on creator infrastructure, tightening links between content, advertising, commerce and measurable outcomes.