We’re warning parents and carers to be on high alert for online ads promoting baby products that claim to help with colic, reflux, sleep and soothing, after finding ads that promoted potentially ...

An Instagram video and pre-roll ad on YouTube for Huel, seen in April and May 2026: a. The Instagram video included the caption “Here’s how our founder uses Huel. Spoiler alert it’s not for every meal ...

As the evenings close in and Autumn approaches, it’s nearly that time of year for bonfires, sparklers, pumpkins, witches and ghouls. But don’t let a complaint about your ad give you a paranormal ...

The ASA has ruled against ads aimed at new and expectant parents. In particular, marketers should take care to ensure that ...

With International Day of Older People on 1 October, we take the opportunity to celebrate older people, but ask “is UK advertising doing the same?”.

Before advertisers can make medicinal claims in their ads – a claim that a product can treat or prevent disease, injury, ailment or adverse condition - they must be sure their product is classified as ...

A product listing on Amazon for a smart home energy monitoring brand misleadingly exaggerated the effectiveness of the product by making claims that it could save electricity, reduce electricity waste ...

The rules in the first part of this section apply to all marketing communications for medicines, medical devices, treatments, health-related products and beauty products. The rules in subsequent parts ...

This Ruling forms part of a wider piece of work on environmental claims in the travel agent sector. This ad was identified for investigation following intelligence gathering by our Active Ad ...

Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.