We’re warning parents and carers to be on high alert for online ads promoting baby products that claim to help with colic, reflux, sleep and soothing, after finding ads that promoted potentially ...

As the evenings close in and Autumn approaches, it’s nearly that time of year for bonfires, sparklers, pumpkins, witches and ghouls. But don’t let a complaint about your ad give you a paranormal ...

The ASA has ruled against ads aimed at new and expectant parents. In particular, marketers should take care to ensure that ...

With International Day of Older People on 1 October, we take the opportunity to celebrate older people, but ask “is UK advertising doing the same?”.

An Instagram video and pre-roll ad on YouTube for Huel, seen in April and May 2026: a. The Instagram video included the caption “Here’s how our founder uses Huel. Spoiler alert it’s not for every meal ...

Before advertisers can make medicinal claims in their ads – a claim that a product can treat or prevent disease, injury, ailment or adverse condition - they must be sure their product is classified as ...

Two paid-for Facebook posts by BrewDog, seen in July 2026: a. The first post included text which stated, “BOTTOMLESS BEER ALERT! Celebrate with 90 minutes of unlimited fresh beer for just £19.95 in ...

This Ruling forms part of a wider piece of work on environmental claims in the travel agent sector. This ad was identified for investigation following intelligence gathering by our Active Ad ...

Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.

The rules in this section are designed to ensure that marketing communications for lotteries are socially responsible, with particular regard to the need to protect children, young persons under 18 ...