The role of creators in the technology ecosystem is undergoing a fundamental shift. What began largely as a way for brands to ...

Dr Bharadhwaj S., Professor of Marketing, Great Lakes, Chennai More than 75% of Gen Z and millennial consumers use Gen AI for some aspect of the purchase process – search, refining decision criteria ...

What happens when you give one of India’s biggest fan communities a 65,000 sq. ft. canvas? Campa Energy has put that question to work in Chennai, where a massive mural celebrating Ajith Kumar Racing ...

Glam 21 is a well-known makeup brand offering accessible and trend-focused beauty products, has launched a new micro-drama series inspired by the visual appeal and storytelling of Mirco dramas. Built ...

Rohit Sharma has stepped away from the cricket field and into the world of television with Family Full House with Rohit ...

Times Now Navbharat launches nationwide debate campaign following PM Modi mimicry controversy A major political controv ...

Rise & Fall season 2 is set to bring an interesting twist even before the reality show goes on air. Ahead of its September 26 premiere, the makers have introduced an interactive initiative called ...

Coca-Cola and Zepto turn Spain’s FIFA World Cup victory into a collectible 'Piece of History' Coca-Cola India is turnin ...

News18 India hosted ‘Jazba: Jadon Se Shikhar Tak’ in Delhi on September 18, bringing together the stories behind India’s ...

Auto India and BBH India have launched ‘For the Restless’, a new, integrated campaign for the ‘Kylaq Sportline’, the latest ...

Google has agreed to report detected Child Sexual Abuse Material (CSAM) involving India directly to domestic law enforcement ...

After more than a decade of building a strong presence in India’s edible oil market, Himani Best Choice (HBC), the Rs 10,000 ...