Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan ...

The ad industry added two new alternative IDs this week. Also, Sony and Microsoft filed patents that hint at new gaming ad ...

Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies.

Given how much the market has changed since the Google trial began, and the wiggle room in the ruling itself, publishers aren't expecting much relief.

Indie agency KWG says sell-side curation can target more high-performing inventory with better match rates and lower data ...

Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of ...

Have you checked your accounts lately? The ad industry had a nice laugh earlier this week when news popped about a nine-year- ...

Adapting other channels’ strategies might be what gaming platforms need to do to get advertisers comfortable spending more.

Taboola has made an offer to buy Dianomi, an ad network that connects financial advertisers with premium business and finance ...

Here are some stats on The Trade Desk: The DSP laid off 15% of its staff before Labor Day; the stock is down 90% from its high seven quarters ago; it’s about to get booted out of the S&P 500; and ...