Jenny Wall is a veteran of the TV and CTV industry, but tends to specialize in what she calls “disruptive” companies.

Indie agency KWG says sell-side curation can target more high-performing inventory with better match rates and lower data ...

Given how much the market has changed since the Google trial began, and the wiggle room in the ruling itself, publishers aren't expecting much relief.

The court has unsealed Judge Leonie Brinkema's full remedies opinion in US v. Google (ad tech edition). So, what’s in there?

Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it. Terms of ...

Have you checked your accounts lately? The ad industry had a nice laugh earlier this week when news popped about a 9-year-old who used his father’s already-logged-in Google business account to spend ...

LLMs like Perplexity are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its ...

Sam’s Club Connect, the membership-based retailer’s ad business, launched a suite of new targeting and measurement products ...

McGrath left Prebid following five years as chairman after stepping down as SVP of product at Magnite. Now, overseeing Prebid ...

Here are some stats on The Trade Desk: The DSP laid off 15% of its staff before Labor Day; the stock is down 90% from its high seven quarters ago; it’s about to get booted out of the S&P 500; and ...

Platforms are sitting on audience data that would validate their inventory, and they are choosing not to share it.