Jake Reyes joined WMBF in July 2025 and co-anchors the morning show alongside Loren Korn. He's a native Floridian and graduated from the University of Florida with a degree in journalism. Go Gators!

MYRTLE BEACH, SC (WMBF) - Hispanic workforce is driving the Horry County construction boom. Morales brothers’ company has ...

MYRTLE BEACH, SC (WMBF) - A Myrtle Beach area dance studio is bringing salsa to the South. R&R Dance Studio, located in the ...

HORRY COUNTY, SC (WMBF) - An online platform is serving as a vital resource to the Hispanic communities of the Grand Strand.

Latino voters make up about 2% of all registered voters in South Carolina, but advocacy groups say they remain engaged, ...

FLORENCE, SC (WMBF) - A studio in Florence teaches salsa, bachata, and Afro-Latin dance roots. Adalia Ellis teaches classes ...

An investigation is underway after a prolific cybercriminal group claimed it stole the personal data of thousands of FBI ...

FLORENCE COUNTY, SC (WMBF) - Two people were ejected during a reported motorcycle accident in Florence County. Florence ...

Horry County Fire Rescue crews responded to two multi-alarm fires in one shift this week, according to Tony Casey, public ...

The Grand Strand and Pee Dee’s Hispanic and Latino populations have been growing exponentially over the past 30 years.

Fiesta Mexicana opened in 1999 as a family business and has spent more than 25 years serving the Grand Strand.

In honor of Hispanic Heritage Month WMBF News is highlighting history, local celebrations, and exploring culture in the Grand ...