Jake Reyes joined WMBF in July 2025 and co-anchors the morning show alongside Loren Korn. He's a native Floridian and ...

MYRTLE BEACH, SC (WMBF) - A Myrtle Beach area dance studio is bringing salsa to the South. R&R Dance Studio, located in the ...

MYRTLE BEACH, SC (WMBF) - Hispanic workforce is driving the Horry County construction boom. Morales brothers’ company has ...

Fiesta Mexicana opened in 1999 as a family business and has spent more than 25 years serving the Grand Strand.

Latino voters make up about 2% of all registered voters in South Carolina, but advocacy groups say they remain engaged, active and vocal.

FLORENCE, SC (WMBF) - A resource group in the Pee Dee is tracking a rise in cases of strangulation. The Pee Dee Coalition ...

HORRY COUNTY, SC (WMBF) - An online platform is serving as a vital resource to the Hispanic communities of the Grand Strand.

FLORENCE COUNTY, SC (WMBF) - Two people were ejected during a reported motorcycle accident in Florence County. Florence ...

In honor of Hispanic Heritage Month WMBF News is highlighting history, local celebrations, and exploring culture in the Grand ...

Horry County Fire Rescue crews responded to two multi-alarm fires in one shift this week, according to Tony Casey, public ...

ST. LOUIS ( First Alert 4 /Gray News) - A Missouri resident was preparing for her father’s funeral last June when she got a ...

FLORENCE, SC (WMBF) - A studio in Florence teaches salsa, bachata, and Afro-Latin dance roots. Adalia Ellis teaches classes ...