PlantScout gives EMF’s four farms one shared system for recording variety trials, vase life results, and quality observations, making differences between locations easier to identify and investigate.

For visitors, that is one reason to stop by De Ruiter at booth D-09 from October 6–8. They can see the varieties firsthand, meet the Ecuadorian team, and hear directly from the breeder about what ...

Where creativity gets messy, strangers connect, and flowers lead the way.

Verdalina emerged in 2023, when EcoRoses began working with Ranunculus and had to develop a different approach to the crop.

For the person receiving it in Amsterdam, London, Frankfurt, or another international market, the journey can seem remarkably simple: the flowers are harvested, packed, and flown. But before that box ...

Every year, the international lily trade casts its vote, and the result becomes what growers, exporters, and florists build their ranges around. The Lily League 2026 is now official, and Onings ...