Google updated its guidance for Smart Bidding learning periods, saying bid strategies can take up to around 50 conversion ...

Eligible Shopify merchants can now be automatically enrolled in native checkout across Google’s AI shopping experiences.

AI search is expanding as YouTube and Reddit gain citation visibility and ChatGPT loses prompt share to rivals, Comscore data shows.

Select firearm accessories will become eligible for advertising under a limited U.S. policy pilot starting in October.

Advertisers can now supplement tag-based conversions with offline data to improve measurement and bidding accuracy.

Google just released its Gemini 3.8 Live and 3.8 Live Extended Thinking models and 3.8 Live is now powering Search Live on ...

Facebook ad performance improved in 2026, with traffic CTR rising 12.87% to 1.93% and CPC falling 14.29% to $0.60.

Google’s agentic commerce updates give advertisers new ways to boost AI visibility, engage shoppers and turn discovery into ...

Some search shifts are already affecting ecommerce performance. Others remain mostly hype. Here's what the latest data ...

OpenAI is expanding ChatGPT Ads with conversational Sponsored Agents, AI-powered campaign tools and new 3rd party ...

New analysis suggests Google’s Aug. 17 Smart Bidding update is driving higher CPCs and lower IS for budget-limited campaigns.