Google Ads updated its Legal Requirements policy guidance, adding advertising and marketing self-regulatory codes covering Argentina, Australia, Chile, Colombia, Paraguay and Sout ...
Advertisers are getting more ways to guide AI Max and see exactly how its automation shapes Search ad journeys.
Navigating fragmented retail media networks is exhausting. Discover how to evaluate key partners, prove incrementality, and build a cohesive commerce strategy.
Eligible Shopify merchants can now be automatically enrolled in native checkout across Google’s AI shopping experiences.
AI search is expanding as YouTube and Reddit gain citation visibility and ChatGPT loses prompt share to rivals, Comscore data shows.
Google updated its guidance for Smart Bidding learning periods, saying bid strategies can take up to around 50 conversion ...
Select firearm accessories will become eligible for advertising under a limited U.S. policy pilot starting in October.
Advertisers can now supplement tag-based conversions with offline data to improve measurement and bidding accuracy.
Decision Intelligence joins your Google Ads or ChatGPT Ads data to the whole market and hands back the action, not another chart to read.
Robby Stein from Google said "we're experimenting with a new way to make exploring a topic and discovering related web content easier in Discover." ...
Google ads now allows select advertisers to localize video campaigns across 33 languages and locales without costly reshoots.