Nick Aiello of ForeFront Web explains how cleaner product feeds and Merchant Center data can improve visibility as AI ...
Disruptive Advertising CEO Jacob Baadsgaard explains why automated ad buying needs scrutiny and why clicks matter less than qualified leads and revenue.
Converse pulled a Karina campaign image after critics compared it to KKK imagery, raising questions about who owns cultural sign-off.
In-house agency Local Produce built Instacart's Clementine AI launch on Shrek and Scooby-Doo nostalgia, testing shopper trust in grocery AI.
Quest Nutrition and Zambezi launch “Feed Your Athlete,” a five-film campaign that brings protein into everyday challenges through humor.
Subway launches Feed Your SUBconscious, casting Will Arnett as five inner-voice characters across TV, streaming, social and in-store to push value.
MilkPEP and GALE turn financial literacy into creator-led learning, with a debut lesson that teaches teens how to make a milk ad.
Garage Beer and Kingsford launch Terrors of the Tailgate, a $5.99 monster trading card pack led by Jason Kelce as the King of the Tailgate.
Instagram’s new wordmark puts readability and brand recognition under scrutiny. Clay examines what the redesign could mean ...
OpenAI is testing Sponsored Agents in ChatGPT ads while Google cut Search profile eligibility to 10,000 followers this week.
On enters football with Kylian Mbappé, Thierry Henry, and Sydney Schertenleib, using athlete-led product development and ...
Cosima Compton of Intero Digital explains how Freshpet used 475 prompts to uncover gaps between brand reputation and AI search visibility.