The festive activation transforms a static billboard into a visual recreation of the Dahi Handi ritual Amul brought the festive spirit of Janmashtami to outdoor advertising with a billboard activation ...

The actor and event manager recalls an unexpected broadcasting assignment during the 1999 India-Sri Lanka series Roshan Abbas, actor and event manager, has revisited an unexpected chapter in his ...

After more than 13 years with Inextis, Sandhu takes on a broader mandate spanning business growth, client relationships, people and operational excellence Inextis has elevated Sneha Sandhu to Managing ...

Bhuvan Lall traces the extraordinary journey of Vijay, Anand and Ashok Amritraj from Chennai to global prominence On the evening of 23 June 2026, the Ganatantra Mandap of the Rashtrapati Bhawan in New ...

Conceptualised by Bare Bones Collective and executed by MOMS Outdoor, the Carter Road activation drew more than 5,000 participants and recorded over 10,000 attempts across two days bigbasket has taken ...

Author and brand strategist Suhel Seth examines India’s civic failures and calls for greater accountability Author, brand strategist and columnist Suhel Seth launched his latest book, WTF India: Are ...

Created and produced by E-Factor Experiences, the three-zone experience combines 360° projection, spatial sound, multi-sensory effects, VR and a reflection zone to present stories associated with ...

The conference brings theatre practitioners and cultural voices together to raise awareness of Kashmir’s theatrical heritage and strengthen the region’s performing arts ecosystem Kashmir has hosted ...

Created by Migrante, the campaign features the new GranTurismo, GranCabrio and Grecale as expressions of Maserati’s Italian Gran Turismo philosophy Maserati has launched Luxury, every day, a new ...

The North Carolina edition of the Jaipur Literature Festival brings writers, poets, thinkers and cultural voices together across the Triangle from September 11–13 The inaugural JLF North Carolina has ...

The consumer lifestyle brand uses a contextual metro activation to bring its self-care proposition into consumers’ everyday routines Lifelong has taken its self-care proposition beyond the home, ...

CMO, Tilaknagar Industries, on creating brand experiences that move beyond reach to build cultural relevance, consumer memory and lasting brand equity Ahmed Rahimtoola, CMO of Tilaknagar Industries, ...