Pernod Ricard has hired US artist Brian Donnelly, known as Kaws, to design the latest bottle in Absolut Vodka’s Artist ...

Canada-based Corby Spirit & Wine has added five years to its production deal with contract distiller Hiram Walker & Sons.

The Boston Beer Co has penned a "multi-year" partnership for RTD brand Sun Cruiser with New Jersey's MetLife Stadium and its ...

Here’s a round-up of the new launches from spirits brand owners in the week commencing 28 September. Scotch whisky, single malt, Highland. Aged for 18 years, the first 16 of which were in American ...

The MD of Benchmark Drinks, the company behind Kylie Minogue and Elton John's namesake wine brands, has urged the wine industry to steer clear of established descriptor cues for brands below a certain ...

Diageo has partnered with Indian fashion designer Rahul Mishra for the second 'festive' extension of Johnnie Walker's Blue ...

‘While the results reflect the current operating environment, our confidence in the long-term fundamentals of the spirits industry remains strong.’ William Grant & Sons has booked a second consecutive ...

Quick commerce’ platform Gopuff has partnered with Argentine winemaker Karim Mussi and US rapper Common to launch a new wine brand in the US.

The owner of France-based wine group Boisset Collection has acquired Napa Valley’s Artesa Estate from Spain's Raventós ...

Diageo’s India division has updated the appearance and changed the formulation of its Indian-made foreign liquor (IMFL) brand ...

Australia's Papa Salt Coastal Gin has signed an agreement with Cask Liquid Marketing to become its distributor in the UK.