HMRC’s Salesforce deal adds a CRM layer to its service overhaul. CX Today explains the £2.4bn program, Pegasystems bid and ...

CX Today covers news including Call Recording Compliance, Microsoft Teams Contact Center, Security and Compliance and more.

ISG, Telstra, Cresta, and ScorebuddyCX show why contact center AI now depends on workflows, QA trust, governance, and value.

Salesforce Agentforce CPO John Kucera explains how AIforce, Koa, prebuilt agents, and custom interfaces could reshape CX—and ...

Sprinklr service isn't just commiting to AI explainability anymore, Sprinklr Autonomous Evaulation promises AI assurance ...

Customer engagement AI is evolving as Adobe, Optimove, Zoom, and SAS bring more context and control to AI-led journeys ...

At Dreamforce 2026, CX Today’s Rob Scott explores why “flatbots” are being replaced by agentic AI built to personalize ...

UJET CEO Vasili Triant explains why bolting AI onto CRM and ticketing stacks may add complexity instead of improving customer experience.

Dr. Martens' Chief Technology & AI Officer Graham Calder shares how the iconic brand fixed its fragmented customer care operation.

Explore this week’s customer analytics trends, from AI-driven action and unified signals to governance, context and omnichannel intelligence.

This week’s CRM news covers Salesforce’s Dreamforce vision, HubSpot’s Smart CRM, Zeotap’s Open CDP, and Zendesk AI agents.