RF Thunder MENA’s Bianca Riley shares how pro bono work can strengthen talent and bring greater purpose to agency life.

Viola Communications’ Camilla d’Abo explores PR’s shift towards strategic advisory, from reputation risk and AI to data and judgement.

Feeders’ Joaquim Silva explores the growing demand for experiential marketing, what makes experiences memorable and where technology fits in.

The Initiative proprietary ‘Trust Engine’ sits at the centre of the mandate: a full-funnel, performance-driven framework.

Mindshare’s Racha Semaan shares how women and Gen Alpha are rewriting GCC travel and are the new holiday masterminds.

MBC GROUP celebrates 35 years, highlighting its evolution from a satellite broadcaster into a leading MENA media and entertainment group.

Omnicom Media leads GCC media groups for total new business, WPP Media tops net new business across both GCC and Egypt.

Saudi National Day is a weeks-long consumer journey, according to Snap Inc. insights, as audiences are turning to Snapchat to celebrate.

Jummar PR’s Abdullah Khairallah explores how AI is reshaping PR workflows, client expectations, reputation and the skills needed.

Burson’s Fouad Bou Mansour explores how PR is evolving into a strategic business function, from reputation risk and AI to GEO and judgement.

The Taste of Saudi campaign will roll out across TV, MBC Shahid, social media, radio, digital and out-of-home.

The PRCA MENA finds that report 76 per cent are well-informed about mental health, but that it is not being matched by ...