Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern ...

Lauren Parker has been in B2B print and digital publishing her entire career. She has written thousands of business articles on consumer trends, retail, supply chain, lifestyle and apparel, ...

On a quest to reach 400 clubs in five years, Workout Anytime is expanding by acquiring existing gyms. CEO Jerry Pugh says the brand takes… ...

Hyrox co-founders Christian Toetzke and Moritz Fürste announced the deal on social media. It reportedly values the fitness-racing brand at around $700 million Infront Sports & Media has sold its ...

Young adults under 30 are more locked in than any generation before on optimizing their health, according to new online purchase data Gen Z is… ...

Any operator who thinks recovery is just for elite establishments should check their assumptions at the (red light sauna) door. With consumers increasingly knowledgeable, or at least curious, about ...

As the strength and conditioning franchise expands across the East Coast, its annual Alpha Games gives members a competition of their own Alpha Fit Club is scaling its footprint and its in-person ...

The Middle East fitness giant is removing mirrors, screens and phones from its latest group fitness concept in a move to take judgment out of the gym experience GymNation has frozen its gyms, put ...

As consumers’ perspectives on working out evolve, more people are gravitating toward fitness routines that serve their overall health over time. While intensity alone was the old metric, today, an ...

Related Ross is betting on racquet sports as a centerpiece of luxury residential wellness. The real estate developer has partnered with Set Point Tennis to create a residents-only racquet club at ...

Drawing on more than 20 years marketing experience, Lower Cross founder Jonathan Geller explains how operators can improve attribution, capture local demand and stop overreacting… ...