The e-commerce giant says Meta's newly released AI agent violated its terms amid competition over who will dominate the agentic shopping experience.

Earlier in026, Meta announced a partnership bringing its Muse AI shopping agent to PayPal’s global merchant network, allowing consumers to discover products and complete PayPal-powered checkouts directly through Muse.

A Reuters report seems to confirm that these calls have been happening, but at the same time, that report is unlikely to bolster anyone’s faith in the power of AI agents. Some Muse tasks, Reuters says, have involved a “human concierge” feature that allowed a human to step in when the AI voice wasn’t up to the task.

The app is powered by Meta's Muse Spark family of AI models and is a major push by CEO Mark Zuckerberg into the AI agent market. Meta's Muse AI personal agent tool has only been out for nearly two weeks, and it's topping the app store charts.

Meta's Muse launch has boosted chipmakers and Shopify while raising fresh questions for brokers and insurers.

The app, which uses Meta's latest Muse Spark AI model, connects users to a range of services that its AI agent autonomously handles.

Meta's latest consumer AI product is sending such big shockwaves through the market that it's even inflaming a long-time rivalry in the brokerage business.

Meta's chief AI officer has posted more than 300 times on X since Muse, its personal AI agent, launched. The promo strategy is increasingly cheeky.