Mbappe's relationship with Nike was one of the longest-standing in the football industry. This is the inside story of how On secured a deal

Kylian Mbappe continued wearing Nike boots in his first match after announcing his new deal with On, and Nike made a subtle response through its customization platform.

After months of rumors that overshadowed the 2026 FIFA World Cup, the news is official. Global superstar Kylian Mbappé has left Nike and signed a new contract with On. The Swiss sportswear brand announced its entry into football alongside one of the ...

Real Madrid striker Kylian Mbappe has quit his long-term relationship with Nike to become the face of Swiss company On’s first expansion into football boots.

Kylian Mbappe has not taken long to demonstrate the next phase of his shoe journey. The Real Madrid superstar has been spotted wearing the new football boots from Swiss sportswear giant On in EA SPORTS FC 27,

On is leaning further into its battle with Nike, tapping its former spokesperson.

Nike stock faces Dow removal as Kylian Mbappé joins On, exposing deeper risks to its brand power, market share and long-promised turnaround for investors seeking answers.

Kylian Mbappe did not leave Nike because he needed another company to supply his boots. After nearly 20 years with one of sportswear’s biggest brands, the Real Madrid striker already understood what a traditional endorsement partnership could offer.