U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with ...

Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co ., the maker of ...

Ferrero will acquire WK Kellogg in a $3.1B deal, adding top cereal brands like Frosted Flakes and Special K to its growing ...

The current company was formed in 2023, when Kellogg's snack brands like Cheez-Its and Pringles were spun into a separate ...

Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying U.S. cereal company WK Kellogg in a deal ...

WK Kellogg, the maker of iconic American cereal brands, will be folded into the privately held owner of Nutella and Tic Tacs ...

In the land of cereal, Minnesota’s breakfast upstarts offer substitute for Lucky Charms, Froot Loops Click to email a link to a friend (Opens in new window) Email ...

But the claim that U.S. Froot Loops contain 18 or 19 ingredients is false—as is the claim that Canadian versions of the colorful cereal contain just two or three ingredients.

RFK Jr. claims Canadian Froot Loops have 3 ingredients. They have 17. Robert F. Kennedy Jr. has thoughts about the food dyes used in Canada’s Froot Loops vs. the American version of the cereal.