MLB All-Star Week is headed to Atlanta this weekend, and a super-limited Nike sneaker will drop among the festivities to ...

Deion Sanders, 57, renewed his partnership with the athletic wear company by signing another lucrative contract in 2024 ...

Away from Boulder and out of the public eye for much of the offseason, Coach Prime was as charismatic as ever at Big 12 Media ...

Big 12 Media Days are underway in Frisco, Texas, and Colorado took center stage on Day 2. Buffaloes coach Deion Sanders ...

The Diamond Turf 1 has multiple impressive colorways, but none deviate from the original design more beautifully than the ...

University of Colorado coach Deion Sanders wants NFL-style rules in college football, starting with salary cap to control NIL ...

Colorado Buffaloes coach Deion Sanders has blended sports greatness with cultural influence—and the king of options is back ...

The new Deion Sanders Nike Air Diamond Turf 1 sneakers are sold out at various retailers, so buying them on the resell market seems to be the only feasible option at the moment.

Deion Sanders' First Nike Contract and Air Diamond Turf 1 . Sanders signed his first contract with Nike in 1992, when he was playing both professional football and baseball for the Atlanta Falcons ...

LeBron James and Deion Sanders have teamed up with Nike for a special edition sneaker, merging the legacies of two of the ...

Nike is stepping back into the spotlight with Deion Sanders, bringing renewed energy to a classic signature shoe, and the ...

Nike also began a partnership with Coach Prime’s eldest son and social media creator Deion Sanders Jr. on his version of the Diamond Turf 92 signature shoes.