Conservative activists celebrated as Cracker Barrel scrapped its simplified logo redesign and restores the beloved 'Old Timer' character after social media outcry.

Cracker Barrel Old Country Store Inc. said it’s getting rid of a new logo that had sparked controversy and prompted a slump in its share price.

"I think in order for the Cracker Barrel patrons to return to Cracker Barrel, the woke woman CEO should resign," pro-Trump influencer William Sarber wrote on X. "If she's sincerely sorry and wants the good people to come back, she's gotta go. Cracker Barrel deserves better leadership!!"

Cracker Barrel Stock Jumps After Dumping New Logo. Now Comes the Hard Part. Cracker Barrel will drop its new logo and bring back a beloved brand figure, bowing to pressure from President Donald Trump and an outcry on social media about its recent corporate changes.

The country-themed restaurant chain reversed itself a day after it tried to reassure customers that its values didn't change in the branding decision.

Cracker Barrel shares rose over 6% premarket on Wednesday morning, hours after the restaurant chain announced it would abandon a new minimalist logo that received intense backlash from conservative critics, including President Donald Trump.

Last week, Cracker Barrel announced that it was changing its logo to remove the image of a man sitting in a chair leaning against a barrel, and replacing it with a logo that only featured the chain's name.

Cracker Barrel will keep its overall-clad mascot after critics, including President Trump, derided the southern chain's new logo as a part of a "woke" agenda.

Cracker Barrel said late Tuesday it’s returning to its old logo after critics — including President Donald Trump — protested the company’s plan to modernize.

The chain, known for its farmhouse aesthetic, ignited a social media firestorm when it announced its “fresh” rebrand last week.

The company said in a statement Tuesday: "We said we would listen, and we have," affirming that the classic imagery will remain.

Cracker Barrel has now rolled back on its initial plans to redesign its decades-long logo into a new minimalist one, mere hours after President Donald Trump weighed in on the issue.