Apple Inc. AAPL is pushing deeper into on-device artificial intelligence, but investors buying the AI story through technology ETFs may also be taking on a less obvious risk: how much Apple they already own.

Apple already makes the two best wearables to upgrade with AI. It doesn't need a silly pendant.

By Stephen Nellis SAN FRANCISCO, Sept 22 (Reuters) - When Apple's new desktop computers start shipping Tuesday, the company's executives will make an unusual pitch to corporate buyers: They are cheaper than renting data centers.

Apple has paused development on a camera-equipped AI wearable, reports Bloomberg. The device was described as a pin or pendant that could be attached to clothing or worn around the neck. A camera would relay information about the wearer's surroundings to Siri,

Following Apple's iPhone launch event last week, the company is releasing a redesigned Siri AI, though users may have to sign up for a waitlist.

The company's Whoop competitor is being prototyped internally, right as what an Apple Watch does is starting to change.

You can try the new AI assistant now.

Apple today released the next generation of Apple Intelligence, powering Siri AI, an entirely new version of Siri, and capabilities that make the apps and experiences users rely o

For creative or AI pros looking for Apple's most powerful desktop computer, there's now only one model to consider: the Mac Studio. It's the only one equipped with the company's mighty M5 Ultra processor (two M5 Max chips frankensteined together) and support for up to 512GB of unified memory.

Before Apple Silicon, the Mac’s professional future looked uncertain. Eight years later, Apple Silicon-based Macs have become unusually attractive for local AI, turning an old pro-computing concern into a new advantage.

I’ve been using Photoshop’s generative AI features to remove unwanted objects and extend photos since Adobe introduced them in 2023. They’ve been hit or miss for me, but they’re certainly a lot faster than the old-fashioned approach of masking ...