As he enters his record-breaking 23rd NBA season, James is at it again, stroking his ego and reminding everyone of his greatness.

From the 'Muslin' Air Jordan 3 to the Air Max 1 colorways to celebrate Air Max Day, here is a complete guide to all of this week's best sneaker releases. The Adidas Yeezy Boost 700 is restocking in ...

The “Bronny” colorway carries forward the lightweight construction and durable traction of the NXXT Gen model, which was specifically designed to handle the fast-paced nature of today’s game. This ...

Los Angeles Lakers star LeBron James is getting roasted this week over his latest ad for Nike promoting his new sneaker.

Nike is set to honor LeBron James ‘s monumental scoring record with an official release of the LeBron 23, dubbed the “40K Gold” colorway. The new signature sneaker celebrates King James as the first ...

Nike was straightforward. It called James “The Forever King” and showed a close-up shot of LeBron’s face as he slowly looked up. Throughout the clip, a narrator delivered lines about how he had ...

Kendrick Perkins is a huge fan of the Jordan Brand. However, the 2016 NBA champion turned ESPN personality isn’t getting paid anymore for wearing the brand created by NBA legend Michael ...

Nike and Los Angeles Lakers star LeBron James have released a Forever King teaser for the LeBron XXIII, set to release in October.

In anticipation of his 23rd signature shoe with the Swoosh, Nike and LeBron James cooked up a new ad campaign that's sure to ...

Los Angeles Lakers star LeBron James dropped a new advertisement from Nike that caused mixed reactions from fans.

LeBron James has never been shy about embracing the weight of his legacy, but his latest Nike ad might be his boldest ...

LeBron has been the face of the league for two decades. During that time, he's been arguably the biggest name on Nike's roster as well. And the brand recently released a new ad featuring the Los ...