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LeBron James' Latest Nike Ad Raises Eyebrows: 'Every Rival Was Defeated. Every Idol Was Destroyed.'

LeBron James has never been shy about embracing the weight of his legacy, but his latest Nike ad might be his boldest ...

Official Look at the Nike Zoom LeBron NXXT Gen “Bronny”

The “Bronny” colorway carries forward the lightweight construction and durable traction of the NXXT Gen model, which was specifically designed to handle the fast-paced nature of today’s game. This ...

LeBron James Extends Sneaker Reign, Nike LeBron XXIII Release Sends Shockwaves Through NBA World

The Los Angeles Lakers player LeBron James debuted the dramatic teaser film for his brand-new 'LeBron XXIII' sneakers. , Basketball, Times Now ...
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Detailed Look at the '40K' Nike LeBron 23

We're only a week removed from LeBron James teasing his all-gold Nike LeBron 23 and now, new images of James' next signature ...

Official Look at the Nike LeBron 23 “40K Gold”

Nike is set to honor LeBron James ‘s monumental scoring record with an official release of the LeBron 23, dubbed the “40K Gold” colorway. The new signature sneaker celebrates King James as the first ...

Nike's LeBron NXXT Gen Sneakers Are 49% Off

Save 49% on Nike’s LeBron NXXT Gen AMDP “Diana Taurasi” basketball shoes. Designed for speed, support, and all-court ...