Michael Jordan and Nike have a partnership widely considered the most successful athlete-endorsement deal in history.

Nike is one of the brands sponsoring many famous athletes. When you think about where the world’s wealthiest athletes are making their endorsement money, it comes from many brands we regularly ...

Athletes and brands have long shared lucrative partnerships, but in recent years, lifetime endorsement deals with companies like Nike, Adidas, and more have become the pinnacle of financial ...

Colin Kaepernick is staying ready and received big endorsements from NFL colleagues in a Nike ad posted to social media on Monday as he continues to hope for a return despite not throwing a pass ...

Brooklyn Nets star guard Kyrie Irving is not involved in an endorsement partnership with Nike Inc. NKE anymore. “Kyrie Irving is no longer a Nike athlete,” the company said in a statement ...

To discover the all-time worst athlete endorsements, check out "These Athlete Endorsement Deals Were Complete Disasters." With photos!

Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The Oregonian company has created scores of successful ad campaigns. Here is ...

By capitalizing on its apparel and footwear dominance, diversifying its athlete endorsements, and adapting its marketing strategies, Nike can chart a new course on the green, carving a successful ...

Angel Reese's rise in the WNBA has been nothing short of electric, both on the court and off. The Chicago Sky star, who ...

Nike faces $1 billion tariff hit as sales decline continues. Company plans price hikes and production cuts while launching ...

Nike Basketball announced it has signed Bronny James to an endorsement deal, making him one of five student-athletes to sign with the company. He is one of three high schoolers to agree to such a ...

At the “Just Frame It: How Nike Turned Sports Stars into Superheroes” exhibition, visitors viewed vintage sports posters featuring athletes like Michael Jordan, Bo Jackson, and Billie Jean King. They ...