As he enters his record-breaking 23rd NBA season, James is at it again, stroking his ego and reminding everyone of his greatness.

National TV ad revenue for the major basketball contest was up 56% to $288 million. The previous year, a five-game series in which the Boston Celtics beat the Dallas Mavericks earned $184.7 million.

Los Angeles Lakers star LeBron James is getting roasted this week over his latest ad for Nike promoting his new sneaker.

Lakers superstar LeBron James faces significant backlash over a new Nike ad proclaiming his crown is untouchable.

Although Denver cruised relatively easily to the Finals, facing no team with 50+ wins in the regular season, they finished 16 ...

Stephen A. Smith had a bold take about the Mavericks, claiming that they could win the NBA Finals if they're healthy.

LeBron James and Nike launched a new commercial this week. The Los Angeles Lakers is silenced in the video, while a narrator speaks about LeBron without a menti ...