Nike's basketball line is littered with NBA superstars. Many of the league's top players have endorsement deals with the ...

Sneakers.com reports a 15% annual rise in pink basketball shoe searches, driven by trends in women's basketball and Nike's ...

Former NBA champion Channing Frye reveals LeBron James' tactics to ensure he retained his game-worn jersey in 2016 NBA Finals ...

Ryan Day and team will kick off the 2025 season with a big game against the Texas Longhorns on Saturday, Aug 30.

Caitlin Clark debuts Nike signature logo and apparel line, with her first signature shoe set to release in 2026.

Wichita State’s deal with Nike, announced earlier this year, is now officially in effect, bringing with it high-profile brand ...

Once again, they’re expected to be without star point guard Caitlin Clark, who has missed the last 15 games and played in ...

New Balance chief marketing officer Chris Davis hopes to redefine the 119-year-old sneaker and apparel brand's place in the ...

Kevin Durant's Nike signature sneaker line is an anomaly. While peers like LeBron James have largely settled into sticking ...

The modern sneaker culture in the NBA began with Michael Jordan. Back in 1985, he wore the first Air Jordans — a bold red-and-black pair that broke the league’s uniform rules.

It's been a wild six months for Luka Dončić. At the beginning of February, he was dealt to the Los Angeles Lakers in one of ...

LeBron didn't just join the Cleveland Cavaliers. He came to save the world, so to speak, to bring financial and spiritual lubricant to the Rust Belt, an area of America that has been lost to the the ...