Los Angeles Lakers star LeBron James is getting roasted this week over his latest ad for Nike promoting his new sneaker.

Nike is set to honor LeBron James ‘s monumental scoring record with an official release of the LeBron 23, dubbed the “40K Gold” colorway. The new signature sneaker celebrates King James as the first ...

LeBron James has never been shy about embracing the weight of his legacy, but his latest Nike ad might be his boldest ...

The Los Angeles Lakers season begins in exactly 50 days, and when LeBron James steps on the floor, he will become the longest-tenured player in NBA history, ...

Nike and Los Angeles Lakers star LeBron James have released a Forever King teaser for the LeBron XXIII, set to release in October.

Nike Basketball unveiled a very dramatic hype video on Monday for the upcoming LeBron XXIII sneakers, with the Los Angeles Lakers star donning a crown and quite the scowl.

We're only a week removed from LeBron James teasing his all-gold Nike LeBron 23 and now, new images of James' next signature ...

Bronny James will see his own Nike LeBron NXXT Genisus sneaker release. Check our Sneakers news for more breaking content!

There has been much speculation this summer that Nike Basketball was planning to release the "Immortalized" styles that its signature players wore on the court at the Paris Olympics last year. Out of ...

Recent photos of what appears to be the upcoming Nike KD 19 have surfaced, giving fans a first look at Kevin Durant's latest sneaker.

Sneakers.com reports a 15% annual rise in pink basketball shoe searches, driven by trends in women's basketball and Nike's ...

Federer’s business empire extends beyond apparel and footwear. Through Team8, the management company he cofounded with his longtime agent Tony Godsick, he created the Laver Cup, an annual team event ...