LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start in January.

In this video I walk you through one of my all time favourite Lego sets, the 1967 Ford Mustang GT Fastback. I show how ...

The Danish toy giant spent eight years developing screen-less tech to allow its brick toys to roar and rumble in ... Read ...

Creative LEGO fan transforms standard Lightning McQueen set into a mind-blowing Millennium Falcon, all without adding any ...

"You might hear our Smart Brick roaring like a jet plane or flushing like a toilet." ...

Professional LEGO artists share insight into their large-scale builds, what it's like to tour and what they hope people find ...

Lego and Pokémon have unveiled their first Lego Pokémon sets, featuring Pikachu and more. Here’s when and how fans can buy ...

LEGO Batman 3 Beyond Gotham My Top 10 Favorite Characters #Shorts*******Social Media Contacts*****JayShockblast THOR Plushie ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...