Nike Basketball unveiled a very dramatic hype video on Monday for the upcoming LeBron XXIII sneakers, with the Los Angeles Lakers star donning a crown and quite the scowl.

LeBron James has never been shy about embracing the weight of his legacy, but his latest Nike ad might be his boldest ...

Nike and Los Angeles Lakers star LeBron James have released a Forever King teaser for the LeBron XXIII, set to release in October.

LeBron is still one of the most popular basketball stars in the world, which means these Nike shoes bearing his name at a 29% discount are likely to sell out fast.

Already the inspiration behind a Nike LeBron NXXT Gen release, LeBron James' Akron-based I Promise School is the muse for a new colorway of the model's evolution, the LeBron NXXT Gen AMPD.

Nike’s LeBron XXII basketball shoes are now 29% off in select colors. Shoppers say they're a lock for comfort on the court and look good off the court, too.