After backlash over its most recent campaign, Converse repeated a familiar marketing tactic: pull the ad and apologize.

Entertainment agency Headliner Project launched commercial operations across six international markets, offering corporate ...

Selling pressure in advertising technology is concentrated on AppLovin (NASDAQ:APP | APP Price Prediction), the mobile ...

National Republicans are starting to make major moves to divert resources away from the North Carolina Senate race where GOP candidate Michael Whatley has long been trailing in polls. The Senate ...

As companies fight harder for consumers' attention, marketing is becoming an increasingly important tool for driving growth.

Artificial intelligence is moving from experimentation to scaled execution across the global marketing industry. According to IAB's 2026 Outlook Study, five of the top six marketer focus areas in 2026 ...

New release enables businesses to create, target, place and measure TV campaigns reaching 90% of U.S. households, with ...

As marketers increasingly turn to artificial intelligence (AI) tools to create content and improve the efficiency of their ...

Sydney Sweeney's Novig stake surged from $500 million to $2 billion after her viral sports ad sparked fierce debate over ...

Novig reportedly quadruples to a $2 billion valuation weeks after Sydney Sweeney’s nude ad sparked fury among Olympic ...