Women's sports sponsorship is growing in pro and college, and a record 3.65 million girls now play high school sports. Here is what brands should know.

Meta Muse for youth sports parents: what the AI agent can reach in TeamSnap and GameChanger today, and what developer connectors add next.

The cost of youth sports is now the most-cited reason parents consider pulling kids out, per a Harris Poll of 574 parents. See the full data.

On enters soccer with Kylian Mbappé and no youth plan yet. See what challenger brand history suggests for the youth sports marketplace.

JohnWallStreet's Youth Sports Summit brings MLB, Unrivaled Sports, Youth Inc. and 154 Partners together to debate capital and cost in a $40B industry.

The kids sports equipment market will grow from $5.1 billion in 2025 to $8.9 billion by 2035, per Global Market Insights. See which segments lead.

Little League Softball World Series viewership hit one billion minutes in 2026, up 48%, with all 22 games on linear TV. See the full numbers.

Big Brothers Big Sisters launches Game On, a sports-based mentoring initiative targeting 500,000 young people by 2035. See how brands can join.

Colorado Youth Sports Giving Day raised a record $7.2 million for 349 nonprofits, up 38% from 2025. See who funded the match and where gaps remain.

BRUCE BOLT football gloves launch October 12 at $65 to $85 with the first SFIA-approved tackified arm sleeve. See pricing, sizes and recruits on board.

Schutt Sports and Damar Hamlin's foundation supply 5-star youth football helmets to every Sto-Rox Little Vikings player, backed by USA Football grants.

Primetime invests in Newbridge Marketing, adding a 2,000-campus college agency to its youth sports marketing platform alongside BASE and Boostr.