This WARC Guide provides a summary of new thinking and best practice on generative AI.

David Tiltman and Tariq Hassan look at navigating the challenges of doing "more with less," sharing insights on how brands can thrive amid economic volatility and low growth. The current economic ...

Part of WARC’s Evolution of Marketing programme, The Future of Measurement highlights emerging trends in media and creative measurement. Part of WARC’s Evolution of Marketing programme, The Future of ...

In the AI era, brands must adapt their go-to-market strategies to remain relevant and effective, as outlined in the Priming and Proving model developed through insights from marketing leaders. In the ...

The rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising - three key themes that make up The Future of Programmatic 2025, a new report released ...

Media diversity provides new opportunities for brands to drive growth over the short and the long term through partnerships and smart combinations of platforms and channels. As investment shifts to ...

This report examines the key trends that are driving the future of commerce media.

Global advertising spend is growing rapidly with digital-first platforms capturing almost all the new money, WARC’s Global Ad Forecast Q3 2025 indicates – the growth upgrade is the first in more than ...

This study explores the scale, timeline and implications of agentic AI for brands, agencies and the wider marketing ecosystem.

Soft drink brand Pepsi ran an AI-powered corporate social responsibility (CSR) campaign to boost brand awareness, engagement and volume share during Tet in Vietnam. Soft drink brand Pepsi ran an ...

Springboks, the South African national rugby team, ran the #BokFriday campaign to increase participation, its fanbase and jersey sales ahead of the 2023 rugby World Cup. Springboks, the South African ...

This report summarises the latest research from WARC Media, with a focus on the 2026 men's FIFA World Cup.