As Man City maintain their innocence, the sporting, commercial and financial effects of the Premier League's guilty ruling ...

Kelly Fairweather discusses the challenges facing sports federations today and how the SportAccord Forum was designed to help ...

Swiss sportswear brand On has made a blockbuster move into soccer by signing a boot deal with French soccer star Kylian ...

Between a patchwork of local and global deals, and a series of experiments, a global sport strategy for Disney+ is perhaps still to fully emerge.

One of European football’s longest-running kit partnerships is expanding beyond apparel, with the reported record agreement ...

In an exclusive interview, Genius Sport CEO Mark Locke explains why the company is uniquely placed to handle this transition and how the US$1.2bn Legend acquisition forms part of its ambition to ...

For much of the modern sporting era, commercial success was measured by audiences. The biggest events attracted the largest crowds, the highest television ratings and the most valuable sponsorships.

Last year, faced with the financial emergency of another collapsed TV deal, France’s Ligue 1 decided to launch its own DTC service. But with the league set to resume talks over the next domestic ...

Strategic partnership will celebrate the power of finding untapped talent, uniting Indeed's hiring expertise with Brentford FC's renowned talent-first philosophy ...

The CMOs of Crystal Palace and Newcastle United's sponsors explain how Premier League shirt sponsorship will open new doors for their brands.

Hodgkinson previously represented by Forte Sports Talent 24-year-old has endorsement deals with Nike, Omega and Vitality WME also represents Sir Lewis Hamilton and Emma Raducanu British Olympic ...

A Professional Women’s Hockey League (PWHL) game will be broadcast on over-the-air (OTA) national network television in the US for the first time thanks to a deal with Scripps Sports and Ally. The ...