Nielsen looked at 7 billion minutes of American Horror Story streaming. See which installments America watched most, and ...

Explore how McDonald’s is leading New Zealand’s fast-food market as tastes and preferences evolve among Kiwi consumers.

Post-sports seasonal shift redistributes viewership across Poland, while streaming engagement maintains steady growth ...

August brought further stabilization in total TV viewing time. Poles spent an average of 3 hours and 31 minutes a day ...

Nielsen enhances Streaming Content Ratings with daily data delivery, allowing faster insights for strategic decision-making in media.

Also known as the “Big Game” in the U.S., the Super Bowl is typically one of the most viewed TV moments. In fact, in 2024 Super Bowl LVIII, featuring the Kansas City Chiefs and the San Francisco 49ers ...

How many ads do people see every day? It’s a hard number to pinpoint, and even harder to figure how many they actually pay attention to, but one thing is for sure: brands that stand alone in the ...

Hispanic audiences are taking control of the way they shape their own media experiences, driving trends and redefining how content is created and consumed. As this powerful consumer group adapts and ...

New York, NY – March 19, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning report. With the media landscape now so ...

TV audiences continue to cut cords and embrace streaming. As of May 2023, the percentage of U.S. TV homes with cable had fallen to 46.4% 1, down 12% in a single year. With significantly more choice ...

A new Nielsen and Katz Digital study finds that pairing digital audio with CTV advertising nearly doubles brand recall and drives significant shifts in awareness, sentiment, and intent. Issue and ...