Advertisers running Meta Sales campaigns generated $4.57 in revenue for every dollar spent in 2026, down from $5.48 in 2025, according to a new report from Metricool. The decline came even as total ...

Favikon, a Paris-based creator intelligence platform, has launched Favikon MCP, bringing its AI agent Favy into Claude and ChatGPT and making creator discovery, campaign management, and competitive ...

Reign Maker Group (RMG) and Launchpoint announced a joint venture in August 2026, pairing Jonathan Chanti‘s creator-focused holding company with Tristan Rhee‘s AI-powered execution platform. Both ...

Unwell, the media company built around Alex Cooper’s “Call Her Daddy” franchise, is adding four shows to its YouTube lineup this fall, according to ADWEEK, continuing a video-first push that arrives ...

Creator Economy and Influencer Marketing hiring for the week of September 22, 2026 spans major technology platforms, global talent agencies, and a wide range of consumer and beauty brands. Following ...

For brands testing creator marketing, the choice can feel binary: build an internal team to manage the work or hand the ...

Robert Irwin hosted the 66th TV WEEK Logie Awards on August 16, becoming the ceremony’s youngest-ever host and drawing headlines for a monologue jab at absent nominee Karl Stefanovic, whose own ...

The Sidemen have partnered with Google Gemini to support the AI assistant’s “Back to School” campaign, integrating the tool into five original YouTube videos across “Sidemen Sunday” and “MoreSidemen.” ...

Podcast advertising delivers a 4.2x return on investment, outperforming social media (3.6x), online display (3.2x), digital ...

This issue’s Creator Economy calendar spans seven events from September 22 through October 2, 2026, with stops in Seattle, ...

For three years, Darkroom has rented a villa near the Cannes Lions festival to host the conversations the event itself is not having. This year, the New York-based growth marketing agency turned the ...

Television continues to command a large share of traditional media budgets, even as young adults increasingly spend their viewing time on YouTube and creator-led programming. Arcade, the London-based ...