TV advertising for the midterm elections is increasingly focused on the data-center industry, according to new research from ...

Brands don't have to turn every commercial aimed at the growing Hispanic audience into a seminar on wealth inequality, but ...

A Southwest Rapid Rewards Credit Card issued by Chase will be launching in 2027 and will provide access to the new lounge ...

The new work also highlights Ikea’s constantly expanding range, with hundreds of new products, colors and designs. The ...

Their humorous commercials have propelled a handful of car insurance companies to the top of their industry, but they rank ...

At a time when marketers seem transfixed on the "visibility" their brands have with AI, Comscore is taking the next step: ...

Two months after exiting bankruptcy, the holding company consolidates marketing, hoping to turn the page on brand woes.

BMW Certified is an entry point to the brand for those who wanted the luxury but couldn't afford the price of a new vehicle.

We've created is a Frankenstein of data. Technology built for linear television is now being applied to streaming, and that's where things start to break down.

Google wants to access characters, storylines, and content to help "train" its AI platforms. Reports say Google has had many introductory meetings with Hollywood studios.

Washington's disclosure mandates "are so burdensome that they have forced Meta, Google, and other online platforms to ban political advertising in Washington altogether," Meta says in papers filed ...

Omnicom Group saw its shares fall by about 5% in afternoon trade on Wednesday after PepsiCo said it was shifting its $1.7 billion global media account to Publicis Groupe, Seeking Alpha reports. This ...