Brand guidelines can't cover every situation. Learn how brand governance defines decision boundaries, authority, and ...

Branding - Johnny Walker and Open AI saw the biggest jumps in consideration among Gen Z consumers in the United States between 1Q26 and 2Q26, according to recent research.

Artificial Intelligence - Most B2B buyers say they have removed a vendor from their purchasing shortlist because of information they learned from an AI platform, according to recent research.

SEO expert Dale Bertrand answers community questions on Wikidata, AI visibility tracking, and building brand legibility for ...

Artificial Intelligence - Which types of tasks are Americans using generative AI tools for? How does AI use vary by age and income? To find out, researchers surveyed 1,570 consumers in the United ...

Most marketers believe younger consumers have a positive perception of AI-generated ads—but most younger consumers don't actually feel that way, according to recent research from IAB. The report was ...

ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz. To compile their rankings of the top ...

Martech - This infographic explores how SaaS teams can set effective Salesforce and Marketo data standards to eliminate ...

Measurement & Analytics - Marketers leaders say click-through rate (CTR) is the most overrated metric for measuring success, ...

Enterprise AI pilots often stall for months without a real decision. Learn the three signs your pilot is stuck and how to ...

Catch up on select AI news and developments since Friday, September 11. Stay in the know.

Ask any marketer whether their team does good work, and after they're done rolling their eyes at you, they'll almost certainly say yes. Ask the people who depend on that marketing team—the sales ...