Brand guidelines can't cover every situation. Learn how brand governance defines decision boundaries, authority, and ...
Branding - Johnny Walker and Open AI saw the biggest jumps in consideration among Gen Z consumers in the United States between 1Q26 and 2Q26, according to recent research.
Artificial Intelligence - Most B2B buyers say they have removed a vendor from their purchasing shortlist because of information they learned from an AI platform, according to recent research.
AI video generation got cheap quickly, and B2B marketing teams have rushed to use it. The output looks smooth, yet a lot of it doesn't convert. The reason is rarely the tool; it's placement. Marketers ...
SEO expert Dale Bertrand answers community questions on Wikidata, AI visibility tracking, and building brand legibility for ...
Catch up on select AI news and developments from the past week or so: OpenAI launches ChatGPT agent to automate real-world tasks. OpenAI has released ChatGPT agent, a new tool that combines ...
Artificial Intelligence - Which types of tasks are Americans using generative AI tools for? How does AI use vary by age and income? To find out, researchers surveyed 1,570 consumers in the United ...
Since it was founded in 2005, YouTube has become an Internet powerhouse. Acquired by Google shortly after its launch, the video platform has grown to 1.5 billion monthly active users. Yes, that's ...
[Free Sneak Peek] Sharpen Your Messaging: How to Collaborate With AI to Build a Framework That Sells
Another product launch, another fire drill. This practical session will show you how to get AI to turn your messy list of features and benefits into messaging your whole team will know how to use.
What are the basic rules you should follow when developing your social media content and social media strategy? To help marketers and business owners succeed, social media guru Angie Gensler created ...
Martech - This infographic explores how SaaS teams can set effective Salesforce and Marketo data standards to eliminate ...
Measurement & Analytics - Marketers leaders say click-through rate (CTR) is the most overrated metric for measuring success, ...
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