"There’s a massive shift in the way consumers in general perceive hair loss as a problem," Salim Mokhtari, global head of Rogaine, told Marketing Brew.

Kotex is in the midst of a makeover. Or, rather, it’s in the process of “a complete brand overhaul” of everything from innovation to marketing to activation, Katie Moran, president of the adult and ...

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here. Jason Ing is the chief marketing officer of Typeface, an AI-powered ...

Without clear guidance on what eco-related claims can be made when advertising in specific states, it can be confusing for marketers to know if they’re able to use terms like “recyclable,” ...

The Serie A club decreased its posting by about a third in the past year but nonetheless surpassed 100 million followers, its brand and marketing director told us.

That’s been true of EVs as they’ve gone from novelty to the mainstream—and naming conventions have evolved along the way, from the early days of the sustainability-minded Nissan Leaf to a dizzying ...

A ballroom fan would recognize that phrase anywhere, and last week, those words ushered in the return of ABC’s hit competition dance show for its 35th season—this time with the most advertiser ...

I’m proud to say that Pinterest is now a performance platform,” Bill Ready, Pinterest CEO, said at an advertising event this ...

I wanted to do something that was different from what I’ve done and expand my portfolio,” Brunson told Marketing Brew.

AI adoption continues to grow: 82% of global consumers are using AI in 2026, up from 68% last year, according to a report from VML. But it may be a while yet before AI is affecting the shopping ...

It’s a philosophy that Duggal carried into MLS’s marketing work surrounding the World Cup: The league’s kickoff campaign for ...

One of the highlights of an NFL player’s rookie season is the day they sign their contract. If a player is lucky, many more ...