Sandeep Goyal identifies AI adoption, agency revenues, the CCI investigation and Goafest as key priorities as AAAI president.

The motorcycle brand celebrated seven million riders with ‘Tu Race Laga’, a TBWA\Lintas film that turns racing from rider-versus-rider into a contest with oneself.

E-commerce platform rolls out performance-led commerce initiative to connect over 1.65 lakh creators with brand campaigns.

The platform strengthens its short-form content play by adding new storytelling formats to drive engagement among digital-first audiences.

Google India wins Brand of the Year as the inaugural awards recognise AI-led work that moves beyond automation to solve marketing problems and uncover deeper consumer insights.

This multi-channel shuffle represents both a golden opportunity and an expensive operational headache for brand marketers.

New films in Telugu and Kannada for Andhra Pradesh and North Karnataka bring alive regional Podi and Pudi range through generational story.

Consumer technology brand operating under Secure Connection appoints Story Digital to drive social, content and influencer strategy in India.

Abhijit Karandikar brings over 30 years of experience across advertising, design and creative leadership to the agency.

Rungta TMT turns steel advertising into star power. Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor parody TMT advertising, putting recall ahead of the category’s familiar strength ...

The holding company leader explains why he’s not making drastic moves to attain scale.