Sandeep Goyal identifies AI adoption, agency revenues, the CCI investigation and Goafest as key priorities as AAAI president.

This multi-channel shuffle represents both a golden opportunity and an expensive operational headache for brand marketers.

The motorcycle brand celebrated seven million riders with ‘Tu Race Laga’, a TBWA\Lintas film that turns racing from rider-versus-rider into a contest with oneself.

Rungta TMT turns steel advertising into star power. Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor parody TMT advertising, putting recall ahead of the category’s familiar strength ...

E-commerce platform rolls out performance-led commerce initiative to connect over 1.65 lakh creators with brand campaigns.

The platform strengthens its short-form content play by adding new storytelling formats to drive engagement among digital-first audiences.

New films in Telugu and Kannada for Andhra Pradesh and North Karnataka bring alive regional Podi and Pudi range through generational story.

Consumer technology brand operating under Secure Connection appoints Story Digital to drive social, content and influencer strategy in India.

Abhijit Karandikar brings over 30 years of experience across advertising, design and creative leadership to the agency.

New 'Upgrade to boAt' campaign shows CREST AI built with Google Gemini bringing intelligent assistance to smart audio devices.

Rai joined Wavemaker as APAC CEO in September 2023, filling the role left by Gordon Domlija. Trouble signing in?