A flashy one-day sale meant to boost NEWME’s visibility backfired, as overwhelming crowds forced the brand—and Mumbai—to ...

As AI reshapes marketing and automation absorbs routine work, the CMO's mandate is expanding rather than shrinking. Sandeep ...

The Japanese sportswear giant is partnering with the Rohan Bopanna Tennis Academy, as it looks to identify, nurture and grow ...

Comcast has announced plans to separate its media and technology businesses into two independent publicly traded companies ...

Efficacy Worldwide has appointed Chandradeep Kumar as national head – media & growth. Kumar brings more than two decades of ...

Film stars dominated celebrity endorsements on linear TV, while sports personalities led on Connected TV during IPL 2026.

Spicetree Design Agency (SDA) has appointed Sujit Das as a creative consultant as the Mumbai-based agency looks to strengthen ...

The Bollywood style tribute from ACKO's marketing team has appeared in Bengaluru where the insurer is headquartered.

The new offering aims to drive between-meal consumption as India's snacking market becomes increasingly competitive.

The mandate covers integrated brand and product communications, along with creative strategy and campaigns across Del Monte ...

Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has appointed cricketer Smriti Mandhana as its ...

Zomato is expanding its ambitions beyond food delivery and employee meal benefits. In a print advertisement released on June ...