King, Havas Media’s chief data & product officer, on why marketers should stop chasing shiny AI toys and focus on the basics.

To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup ...

The purported best ways to counter ad fraud; CPG brands struggle in the face of GLP-1s; and the open web might be meeting its ...

The pageview era is ending. But the question isn't how publishers replace lost search traffic; it's what they do with the ...

Everything is an ad network, including sports arenas; Apple Ads is getting an upgrade; and Patreon blocks bots from its free ...

For years, plausible deniability was the online ad industry’s de facto workaround for dealing with children’s privacy. Not ...

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix ...

Newsletter platform Beehiiv rolled out programmatic ads for the first time, which is a key part of its plan to build a ...

Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify ...

Brands can't just focus on how often they show up in AI search. They also need to pay attention to accuracy – and know what ...

Triggers' latest feature tracks how brand perceptions change over time by looking at consumer memories and subconscious ...

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more ...