Companies are partnering with The Toy Foundation to turn everyday purchases into meaningful impact for kids in need.

Legacy lives in the decisions we make and in the people we encourage, develop, challenge, and empower, sometimes long after our own work is finished. Every conversation, introduction, and opportunity ...

MGA Entertainment’s new doll brand, Mirror Mi, is making its musical debut with a new song starring the feelings-forward fashion dolls.

Only T-two days after their return to the big screen, Mario and Luigi are blasting off again — this time, for board game night.

Claire’s is bringing new slime products to young collectors through collaborations with Sloomoo Institute, Dope Slime, and Peachybbies. The brand’s standout collaboration is with Sloomoo Institute, an ...

Hasbro is launching a yearlong campaign to celebrate the 40th anniversary of The Transformers: The Movie, the 1986 animated feature that helped shape the global franchise. The anniversary program ...

Super Impulse is bringing back Twisty Petz, the hit collectible that transforms from adorable animals into wearable accessories. Relaunching in August 2025, the line will be available on Amazon and at ...

In honor of Bratz’s 25th anniversary, MGA Entertainment is strutting its stuff with a wide range of new collaborations, collectibles, and content for fans of all ages. “What started as a bold idea 25 ...

Disney Store has revealed a holiday toy lineup filled with characters, properties, and formats for fans of all ages.

Toys “R” Us will fling open the sash on 120 standalone retail stores as part of a massive American expansion; 40 additional ...

Hootenanny Games debuts Mahjong Playing Cards, bringing new aesthetics and travel-friendly features to the beloved pastime.

Integrity Toys is celebrating the legacy of Dolly Parton with three high-end collectible dolls, the first of a new series ...