This WARC Guide provides a summary of new thinking and best practice on generative AI.

David Tiltman and Tariq Hassan look at navigating the challenges of doing "more with less," sharing insights on how brands can thrive amid economic volatility and low growth. The current economic ...

Part of WARC’s Evolution of Marketing programme, The Future of Measurement highlights emerging trends in media and creative measurement. Part of WARC’s Evolution of Marketing programme, The Future of ...

In the AI era, brands must adapt their go-to-market strategies to remain relevant and effective, as outlined in the Priming and Proving model developed through insights from marketing leaders. In the ...

Global advertising spend is growing rapidly with digital-first platforms capturing almost all the new money, WARC’s Global Ad Forecast Q3 2025 indicates – the growth upgrade is the first in more than ...

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

This Guide explores some of the drivers behind the fast-growing creator economy, and takes a look at the emergence of creator packaged goods. It also offers guidance for brands on looking to work with ...

This report examines the key trends that are driving the future of commerce media.

Media diversity provides new opportunities for brands to drive growth over the short and the long term through partnerships and smart combinations of platforms and channels. As investment shifts to ...

As part of WARC’s recently published Future of Commerce Media 2025 report, Tyler Murray, VML’s chief enterprise solutions officer, discusses the current state of agentic commerce and what the future ...

An overview of the latest WARC global ad spend forecasts figures. An overview of the latest WARC global ad spend forecasts figures.

This report summarises the latest research from WARC Media, with a focus on the 2026 men's FIFA World Cup.